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avatar for Kyle R. Cassal

Kyle R. Cassal

Kyle R. Cassal, Chief Demographer at Esri, is the lead developer for Esri’s Data Development team. His team is responsible for producing independent demographic and socioeconomic updates and forecasts for the United States. These data are leveraged across the Esri platform through web maps, infographics, data enrichment and custom applications including Business Analyst and the Living Atlas of the World. In addition to processing US Census and ACS data, his team produces unique and innovative databases such as Tapestry Segmentation, Consumer Spending and Market Potential which are now industry benchmarks.
Located in Esri’s Olympia, Washington office he has more than 15 years of experience in applied demographic work in both the public and private sectors with specialization in small-area estimates, modeling, projections, market intelligence and mapping. In 2009, Mr. Cassal joined Esri; previously he was a Senior Demographer for the State of Washington. He holds an MS in Applied Demography from Florida State University and a BS in Sociology from the University of Wisconsin, Madison.

My Speakers Sessions

Wednesday, May 23

1:45pm AKDT